New Product Identifier (PID) requirements and a proposed additional handling fee will apply to goods sent to the European Union.
From 1 November 2026, new customs requirements will apply to goods entering any of the 27 European Union (EU) Member States.
The changes include:
New Product Identifier (PID) information required for all goods.
A new EUR 2 handling fee per item, in addition to applicable VAT and the EUR 3 customs duty introduced on 1 July 2026. This new handling fee will be charged using the same structure that charges the EUR 3 customs duty.
What has changed in SellerDash?
Australia Post and SellerDash have updated their systems to support the new PID requirements, effective 23 October 2026.
The new mandatory SKU field will be automatically populated using your product SKU, where available. If no SKU exists, your Product ID or Variant ID will be used instead.
No action is required on your part. Simply continue creating labels as usual, ensuring you meet all other customs requirements for the destination country.
⚠️ Important
SKU information is not printed on shipping labels
The SKU information is submitted electronically to Australia Post as part of the customs declaration. It will not appear on the printed shipping label.
Do not use Default Goods Descriptions, Country of Origin and HS Tariff Codes
If you override any of these fields at the Order Options level or through your Carrier default settings, the corresponding line item information imported from your store will be ignored.
This will also prevent the required SKU information from being submitted to Australia Post, resulting in an error when attempting to create a label.
To update these details for individual products without affecting the SKU information, click the pencil icon in the Products section of the order. Here, you can edit the Goods Description, HS Tariff Code and Country of Origin for each line item.
More information
For further details, refer to the Australia Post customer email "Important changes for sending parcels to the US and EU" or visit their Global Customs Imports page.